Ulysses Foundation
Ulysses Foundation
Competitiveness

Tourism destinations at national, regional and local level are engaged in activities aiming to produce value, and therefore employment, incomes, profit, public resources and an increase in general well-being --even development on occasion. Tourism companies and concerns also try to create value. In doing so, destinations and companies compete with other organizations which might be offering very similar tourism experiences¬† (i.e., sets of tourism products and services and the supporting necessary infrastructures) to the same customers. 

Tourism competitiveness refers to the knowledge, methods, procedures and actions that will allow a destination or company to keep producing value in a scenario of competing actors with changing technologies, variable economic and social factors and institutions that are a result of past circumstances and adaptations to events and the collective perception of the future. Competitiveness implies both competition and cooperation among actors, depending on the part of the game being played at each instance. Competitiveness also implies sustainability, as it is not only short term profitability that is involved, but the capacity to keep creating public/private value over extended periods. 

The UlyssesFoundation and its members have wide knowledge and experience in the launching of positioning strategies and place-branding initiatives, as well as in the design and implementation of policies, governance and management programmes that will result in increased competitiveness of a tourism destination or organization.